The four letter word that draws any woman's attention no matter what , where and when is .... SALE ...and men thought it was LOVE that drives their world !!! Be it groceries , clothes or accessories , we are always drawn to the magical spells of Sale Events . Its amusing how we trick our mind into buying aimlessly and unconsciously just because it shows the item has a reduced price tag attached to it . Since I am fascinated by numbers , I have been statistically following the sale events at a department chain K and my research(imagine how much I must have shopped there .. just an excuse for my research :-) ) shows that a 15 % off on the Lowest Prices of the Season at K is a much better bargain than a 30 % off during any other advertised event ... would you believe that ? Or take the case of a grocery store M where they display price drop tags on sale items . Do we pay attention to the ballooned regular price for these reduced price items ? Or even the made up savings amount on the receipt of the so called smart purchase we made ?
Right from shoes to caps , spices to ice creams,tooth brushes to diapers ... and surprisingly even medicines are on sale !!! Practically anything and everything that is sold in US is put on sale some day or the other ... my definition of US has changed to 'Unnecessary Sales'. (no offense , I do admire and respect a lot of things about this land). But such regular advertised events do change people's mindsets over time leading to overspending(on unwanted items) and increased wastage(since unwanted items bought in the excitement of reduced prices eventually rest in peace in the garbage bags). So in order to escape the sale hypnotism,what is needed ,is the right data of what to buy when , a sensible buyer's mind and the ability to resist temptations once in the store and you would leave the store with money well spent ...
As for the detailed report on my research ... its available for a nominal price ... ohh I have a special offer for you this month ... but hurry ... the offer ends .....;-)
